{"id":458,"date":"2012-08-07T11:19:14","date_gmt":"2012-08-07T10:19:14","guid":{"rendered":"https:\/\/www.tantolabels.com\/blog\/?p=458"},"modified":"2017-08-11T10:57:06","modified_gmt":"2017-08-11T09:57:06","slug":"royal-mail-barcode-technology","status":"publish","type":"post","link":"https:\/\/tantolabels.com\/blog\/royal-mail-barcode-technology\/","title":{"rendered":"Royal Mail boosted by Barcode Technology"},"content":{"rendered":"<p><a href=\"https:\/\/www.tantolabels.com\/blog\/wp-content\/uploads\/postbox1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.tantolabels.com\/blog\/wp-content\/uploads\/postbox1.jpg\" alt=\"barcode\" width=\"98\" height=\"175\" \/><\/a>Here in the the UK the Royal Mail has been with us since the middle of the 19th century. A public company company since its inception, the Royal Mail is as British \u00a0as \u00a0Fish and chips and \u00a0Yorkshire puddings. But over the last decade or so the Royal Mail has taken a battering from the digital world as emails and social media have become the primary way to communicate. It is now more affectionately referred to as snail mail. Well, the good news is this snail is catching up&#8230;very fast!<\/p>\n<h3>A digital snail<\/h3>\n<p>Within the last month the Royal Mail has announced two new innovative systems linked to digital and \u00a0barcode technology which will not only help with the\u00a0processing\u00a0and organisation of\u00a0systems\u00a0behind the scenes but it will also directly offer consumers a more dynamic postal service.<\/p>\n<h3>Barcodes streamlining mailing system<\/h3>\n<p>Firstly &#8220;Red Tag&#8221; has been on the cards for over a year but it was reported in late June that this will now be part of Royal Mail processes. Described as an &#8220;Enterprise Intelligent Barcode&#8221; this is \u00a0the new and improved tracking and tracing barcode system. It is expected the brand new systems (the same type of system has been in use in America for some time ) will increase productivity, enhance tracking of mail for a growing population, a smoother mail\u00a0process,\u00a0organisation of data and ultimately greater revenue.<\/p>\n<h3>Digital Watermarking<\/h3>\n<p>Royal Mail this week \u00a0launched interactive post with digital watermarking technology where customers can use their mobile phones to scan digitally enhanced mail. People will be able to link from their post to a company&#8217;s online content, such as a website, video or Facebook page, in seconds. As a fantastic aid to marketing for business the watermark can be added to pictures and graphics in leaflets and mailings.<\/p>\n<p>Dave Smith, Royal Mail&#8217;s Chief Customer Officer, said: &#8220;Royal Mail is committed to helping make leaflets and mailings increasingly sophisticated and engaging for the people who receive them. This landmark partnership means that Royal Mail is the first postal company in the world to offer digital watermarks.<\/p>\n<p>At Tanto labels we supply everything to do with barcodes labels and barcode label printers. To view all our products and services view our menu on the left or\u00a0<a href=\"http:\/\/www.tantolabels.com\" target=\"_blank\">visit our main site.<\/a><\/p>\n<div data-counters='1' data-style='square' data-size='regular' data-url='https:\/\/tantolabels.com\/blog\/royal-mail-barcode-technology\/' data-title='Royal Mail boosted by Barcode Technology' class='linksalpha_container linksalpha_app_3'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div><div data-position='' data-url='https:\/\/tantolabels.com\/blog\/royal-mail-barcode-technology\/' data-title='Royal Mail boosted by Barcode Technology' class='linksalpha_container linksalpha_app_7'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Here in the the UK the Royal Mail has been with us since the middle of the 19th century. A public company company since its inception, the Royal Mail is as British \u00a0as \u00a0Fish and chips and \u00a0Yorkshire puddings. But over the last decade or so the Royal Mail has taken a battering from the digital world as emails and social media have become the primary way to communicate. It is now more affectionately referred to as snail mail. Well, the good news is this snail is catching up&#8230;very fast! A digital snail Within the last month the Royal Mail has announced two new innovative systems linked to digital and \u00a0barcode technology which will not only help with the\u00a0processing\u00a0and organisation of\u00a0systems\u00a0behind the scenes but it will also directly offer consumers a more dynamic postal service. Barcodes streamlining mailing system Firstly &#8220;Red Tag&#8221; has been on the cards for over a year but it was reported in late June that this will now be part of Royal Mail processes. Described as an &#8220;Enterprise Intelligent Barcode&#8221; this is \u00a0the new and improved tracking and tracing barcode system. It is expected the brand new systems (the same type of system has been in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11],"tags":[60],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-barcodes","category-manufacturing","tag-barcode-supplier"],"_links":{"self":[{"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/posts\/458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/comments?post=458"}],"version-history":[{"count":7,"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/posts\/458\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/posts\/458\/revisions\/1009"}],"wp:attachment":[{"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/media?parent=458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/categories?post=458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tantolabels.com\/blog\/wp-json\/wp\/v2\/tags?post=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}